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Marketing

Customer referrals

How to Structure Your Incentive Program for Customer Referrals

By | Posted Oct 16, 2017

Offering an incentive for existing clients to refer new ones is a fantastic way to acquire customers. Sounds easy, but […]

Passin brands

Passion Brands: Turning Customers into Evangelists

By | Posted Jul 18, 2017

How can a company turn customers into evangelists for the brand? It must fight “friction” in ways that improve customers’ […]

Marketing to Generation Y

Take These Factors Into Account When Marketing To Generation Y

By | Posted Apr 21, 2017

As a demographer and a former marketer, I’d like to give you my perspectives on marketing in today’s generational landscape […]

build a social media following

To Build A Social Media Following, First Know Your Audience

By | Posted Oct 27, 2016

Watch as Ragy Thomas, founder of Sprinklr, explains why entrepreneurs need to figure out who their customer is before they build a social media following.

authenticity in marketing

Lessons Learned: Always Strive For Authenticity In Marketing — And Life

By | Posted Oct 12, 2016 | 1 Comment

Microsoft’s Geoffrey CoIon attended some sessions at Advertising Week with his name badge and affiliation hidden, to see how people would treat him—and demonstrate the need for authenticity in marketing. Here’s what happened.

good story

5 Reasons People Love A Good Story

By | Posted Jul 11, 2016 | 1 Comment

Looking to enhance the way you market your products and services? Jim Poage and Jennifer Poage, authors of, “Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences,” explain how organizations can thrive from constructing quality stories.

shareable content

What Makes Content Shareable?

By | Posted Oct 23, 2015

How can you make your next marketing campaign the next viral sensation? Content marketing is the key to creating buzz around your organization. See what CEO Bryan Kramer has to say about the best tips for creating shareable content, and how it will bolster your brand.

marketing table

Marketing’s Seat at the Table

By | Posted Aug 26, 2015 | 3 Comments

How are you responding to the rapid changes of the global business world? In order to stay competitive, you must incorporate many different areas of your business to work collaboratively. Larry Light and Joan Kiddon introduce their method of working collaboratively, and explain why one business area can help you the most.

marketing networks

Marketing as Network Neuroeconomics

By | Posted Jun 11, 2015

Want to take your marketing efforts to the next level? Peter Hinssen, author of “The Network Always Wins”, explains the importance of having a personalized approach in dealing with customers. See how you can use network neuroeconomics to better treat customers as individuals, rather than through demographics.

marketing networks

Marketing to Networks of Intelligence

By | Posted Jun 5, 2015

Are you up to speed on how new consumers are interacting with technology during the purchase process? In today’s fast-paced world, marketers face a new reality when dealing with potential customers. Peter Hinssen explains how the networks of intelligence work, and what you need to do to take advantage of them.

social media helping or hurting

Is Social Media Helping or Hurting Your Company?

By | Posted Mar 25, 2015

Social media can be a great tool, but are you using it correctly? The many social media networks that now exist allow you to share information and content like never before. See what author Linda Popky has to say about whether your social media use is helping or hurting your business.

3 Reasons Why Content Marketing Is Already Dead

By | Posted Dec 23, 2014 | 1 Comment

Has content marketing become a thing of the past? Companies are always looking for a competitive edge, and content marketing has become a valuable tool to help them create awareness to stay ahead of the pack. David Giannetto believes, however, that the conversation has reached its peak, and content marketing is already dead. See how he thinks companies can achieve a content marketing ideal, and what changes need to be made.

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