Marketing

email prospecting

A CEO’s Perspective on Email Prospecting

By | Posted Feb 5, 2014

Attention sales reps: if you’re still sending out those generic prospecting emails, then you need a Sales 2.0 upgrade, and […]

marketing with the buddy system

4 Ways to Boost Sales and Marketing with the Buddy System

By | Posted Jan 30, 2014

Remember back in grade school when the teacher asked you to hold hands with someone on field trips? The idea […]

email marketing

Eight Ways To Improve Your Email Marketing Results

By | Posted Oct 24, 2013

Have you ever wished you had a magic wand that would send customers your way every time you waved it?  […]

Marketing techniques not to try

Marketing Techniques You Shouldn’t Try

By | Posted Jun 11, 2013

Networking, cold-calling, e-mail blasting, blogging… There are many marketing techniques out there. But unless you’re savvy you may be waiting in vain for results. In his new book, DO IT! MARKETING (AMACOM), marketing coach David Newman discusses many things marketers do, but shouldn’t. Here are four marketing techniques you should avoid…

Pencil

7 Warning Signs That Your Marketing Plan Is Not Done

By | Posted Apr 8, 2013 | 1 Comment

Entrepreneurs are wonderfully passionate. But sometimes that passion is not fully thought through, and the marketing plan (or lack thereof) is usually one of the first signs. Here are some warning signs from 6 Secrets to Startup Success.

relevant marketing

Is Your Online Marketing Relevant?

By | Posted Mar 29, 2013

Are you sure your marketing is still relevant? The average customer is flooded with messages hourly. At the same time, marketers now have the data and the ability to target small, niche groups of customers. Because of these two trends, customers expect relevance.

B2B analysis

How Is B2B Marketing Different From B2C Marketing?

By | Posted Mar 20, 2013 | 1 Comment

Marketing is extremely different when you are marketing directly to a consumer (“b to c” or B2C) as opposed to marketing to another business (“b to b” or B2B).