Concerned about how companies might use all of that personal information about you they are collecting? What today’s most progressive […]
Your executive summary features key elements of the marketing plan, so write it after you finish the plan. It’s like […]
Attention sales reps: if you’re still sending out those generic prospecting emails, then you need a Sales 2.0 upgrade, and […]
Remember back in grade school when the teacher asked you to hold hands with someone on field trips? The idea […]
Have you ever wished you had a magic wand that would send customers your way every time you waved it? […]
Networking, cold-calling, e-mail blasting, blogging… There are many marketing techniques out there. But unless you’re savvy you may be waiting in vain for results. In his new book, DO IT! MARKETING (AMACOM), marketing coach David Newman discusses many things marketers do, but shouldn’t. Here are four marketing techniques you should avoid…
Entrepreneurs are wonderfully passionate. But sometimes that passion is not fully thought through, and the marketing plan (or lack thereof) is usually one of the first signs. Here are some warning signs from 6 Secrets to Startup Success.
Are you sure your marketing is still relevant? The average customer is flooded with messages hourly. At the same time, marketers now have the data and the ability to target small, niche groups of customers. Because of these two trends, customers expect relevance.
Marketing is extremely different when you are marketing directly to a consumer (“b to c” or B2C) as opposed to marketing to another business (“b to b” or B2B).