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Posts by Allen Adamson and Joel Steckel
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Allen Adamson and Joel Steckel are co-authors of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World (AMACOM, 2017). Allen Adamson is a branding expert, a Forbes.com columnist, and the author of three books including BrandSimple and BrandDigital. Joel Steckel is professor of marketing and vice dean of doctoral education at NYU Stern School of Business.

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Shift ahead

How Smart Marketers Gauge the Future to Shift Ahead of Consumer Needs

By | Posted Dec 18, 2017

Day after day, the headlines in the business news provide ample evidence that shifting markets, customers, competitors, and technology are […]