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Posts by Christina Parisi
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Christina Parisi is Director of Digital Content at the American Management Association. Previously she was an Executive Editor at AMACOM Books and the Director of AMA Self-Studies.

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storytelling

How to Tell a Good Story

By | Posted Jun 19, 2013

Storytelling is an extremely effective way to build excitement, engagement, and buy-in. It is increasingly being used by leaders to inspire organizations, but also by organizations to build brand awareness and brand evangelists. But for some, storytelling doesn’t come naturally.

Marketing techniques not to try

Marketing Techniques You Shouldn’t Try

By | Posted Jun 11, 2013

Networking, cold-calling, e-mail blasting, blogging… There are many marketing techniques out there. But unless you’re savvy you may be waiting in vain for results. In his new book, DO IT! MARKETING (AMACOM), marketing coach David Newman discusses many things marketers do, but shouldn’t. Here are four marketing techniques you should avoid…

not in charge

Not in Charge? Persuasive Techniques for Better Decisions

By | Posted Jun 4, 2013 | 1 Comment

Not in charge? You can still help your team make great decisions with these 3 powerful persuasion techniques by Don Maruska.

how to say no

How to Say No: The Key to Time Management

By | Posted May 30, 2013

In order to get things done, you often have to say no to things you don’t have time for. Many people have trouble learning how to say no. Sometimes we see our task as ‘‘telling them no in such a way that they aren’t upset and they still like me.’’ But this is an almost impossible task because, if you are trying to manage another person’s reaction, you may end up losing sight of what’s important to you.

Memorial Day

Memorial Day Is Not a Sale

By | Posted May 27, 2013

Despite what all the ads tell you, Memorial Day is not a sale. It’s a day of remembrance. It’s a day to honor the men and women who have died while serving in the United States Armed Forces. Traditionally Memorial day is celebrated by visiting cemetaries and decorating using patriotic colors. But there’s something businesses can do to honor those who have died in service: Help take care of those who survived.

networking with authenticity

Authenticity: 4 Steps to Unlocking the Power of Networking

By | Posted Apr 25, 2013

Networking can be stressful, unless you realize that being authentic is the key to creating a network that will boost your career. How can you incorporate authenticity into the way you network? Here are four tips on networking with authenticity:

Talent Management 101: What Do You Look for in a High-Potential Candidate?

By | Posted Apr 18, 2013

The first step in talent management and leadership development is to determine who are the high-potentials. AMA asked leadership development experts, what do you look for in a high-potential candidate?

How Will You Keep Your Innovative Edge?

By | Posted Apr 10, 2013 | 2 Comments

The market is always searching for the next innovative idea to transform how business is done. Are you keeping your team on top of their game? How do you keep yourself innovative? AMA asked innovation gurus Lina Echeverría and Geoff Vuelta.

7 Warning Signs That Your Marketing Plan Is Not Done

By | Posted Apr 8, 2013 | 1 Comment

Entrepreneurs are wonderfully passionate. But sometimes that passion is not fully thought through, and the marketing plan (or lack thereof) is usually one of the first signs. Here are some warning signs from 6 Secrets to Startup Success.

role of leadership

Has the Role of Leadership Changed?

By | Posted Mar 27, 2013 | 1 Comment

Has the Role of the Leader Changed? We asked leadership guru and author of Intelligent Leadership John Mattone how leadership has changed over the years.

Big data as opposed to gut instinct

Is Your Blink Enough? Not If You’re Savvy to Big Data

By | Posted Mar 26, 2013

In the world of Big Data, are you still making decisions based on your instincts? In 2005, Malcolm Gladwell immortalized the idea that you can make decisions based on your gut reaction in his book, Blink. But given the enormous shift in access to real-time data and analysis, this kind of decision-making may in fact lead you astray.

8 Steps for Prioritizing Work and Getting Things Done

By | Posted Mar 21, 2013

Are you being asked to do more with less? Here are 8 simple steps to help you prioritize and stay on top of all your goals.

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