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Posts by Geoffrey Colon
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Geoffrey Colon is a communications designer at Microsoft, a former VP of digital strategy at Ogilvy & Mather, and the author of Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (AMACOM Books, 2016). He has also written for The Futurist, Advertising Age and Fast Company, hosts the weekly marketing podcast for eccentric minds Disruptive FM, and produces and hosts the video blog series The Disruptive Marketer. Follow him on LinkedIn, Instagram and Twitter @djgeoffe, or visit his website at geoffreycolon.net

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authenticity in marketing

Lessons Learned: Always Strive For Authenticity In Marketing — And Life

By | Posted Oct 12, 2016 | 1 Comment

Microsoft’s Geoffrey CoIon attended some sessions at Advertising Week with his name badge and affiliation hidden, to see how people would treat him—and demonstrate the need for authenticity in marketing. Here’s what happened.