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Posts by Kenneth W. Gronbach
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Kenneth W. Gronbach is the author of Upside: Profiting from the Profound Demographic Shifts Ahead (AMACOM, 2017). He is president of KGC Direct and a popular keynote speaker, known for his original demographic research and ability to forecast markets and societal trends. He is the author of The Age Curve.

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Marketing to Generation Y

Take These Factors Into Account When Marketing To Generation Y

By | Posted Apr 21, 2017

As a demographer and a former marketer, I’d like to give you my perspectives on marketing in today’s generational landscape […]