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Posts by Larry Light and Joan Kiddon
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Larry Light is the Chief Executive Officer of Arcature LLC, consultants in brand management. Light was a senior executive and Board member at BBDO and President of the international division of Ted Bates. He was Global CMO of McDonald's from 2002 to 2005. More recently, Light was the Global Chief Brands Officer of IHG. Joan Kiddon is President and COO of Arcature LLC.

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marketing table

Marketing’s Seat at the Table

By | Posted Aug 26, 2015 | 3 Comments

How are you responding to the rapid changes of the global business world? In order to stay competitive, you must incorporate many different areas of your business to work collaboratively. Larry Light and Joan Kiddon introduce their method of working collaboratively, and explain why one business area can help you the most.