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Playbook

To Build A Social Media Following, First Know Your Audience

October 27, 2016

build a social media following

Watch as Ragy Thomas, founder of Sprinklr, explains why entrepreneurs should always tailor their communications to their audience. The key, he says, is to figure out who your customer is before you build a social media following. (Originally shared on Inc.com)

 

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American Management Association is a world leader in professional development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—“learning through doing”—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including seminars, Webcasts and podcasts, conferences, corporate and government solutions, business books and research.

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